Case Studies: Inappropriate Social Media Use
“My career is over, therefore my life has ended”
(High profile cases of people whose career and/or career aspirations unexpectedly ended)
Justine Sacco, a communications executive, saw her life ruined after she posted a stupid and offensive joke over social media just as she was boarding a plane to South Africa. By the time she got off the plane 11 hours later, her tweet, name, and poor judgement had received international attention, and she had to go into hiding because of the media backlash.
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